Splitaxi
Share your taxi trips with other passengers. Save your wallet. Help save the planet.
Whiteboard challenge
The groundwork for this prototype began with a 30-minute interactive whiteboard session, aimed at generating key UX insights to establish the initial foundation for this design. Here is the challenge presentation:
“In our company, we have observed a growing demand for taxi rides with two or more people with different pick-up and/or drop-off points along the road.
To meet this need, we are planning to launch a new functionality to simplify the process of coordinating transportation for multiple people.
In doing so, we want to enhance the overall convenience and affordability of our service, reduce our environmental impact and become a reference in the sector.”
Challenge results
I started by identifying the main goals of this service, both for the users and for the company, defining its value proposition. Pointed out potential user pain points and company constraints. Brainstormed some features that would be essential but also some that could create additional value in the long run.
The final step was to create a User Story that would later help define the framework of the prototype and its user flows.
Low fidelity stage
Following the User Story established during the challenge, the next phase involved generating some low fidelity mockups of various screens that would make up the primary user flows.
High fidelity stage
Once satisfied with the initial rough sketches, I moved on to shaping and defining the content and functionality of each screen. I prioritized essential features over optional ones and conducted benchmarking research to gain insights from established competitors on how to guide users effectively.
I also established a color palette and typography choices with the aim of enhancing usability, building user trust, and maintaining a consistent brand tone. To validate my assumptions, I conducted user tests.
After finalizing the design of all screens in high fidelity, I added animations and programmed the interactions to create the final prototype. Check it out below: